Next Is Now: Transformative Skills & Strategies for AV Marketing Leaders
The marketing landscape is experiencing a major transformation. With AI redefining customer interactions, platforms advancing rapidly, and capturing attention becoming increasingly challenging, marketers are compelled to evolve not only their strategies but also their personal skillsets.
This session explores how modern marketers can thrive in 2025 and beyond by embracing a mindset of continual evolution. It’s no longer just about channel performance or campaign execution—success lies in the ability to adapt, experiment, and lead in a landscape that rewards both creativity and precision
We’ll explore how new platforms, evolving audience behaviours, and innovative content formats are changing the ways brands engage with their audiences. Simultaneously, we’ll highlight essential human elements in marketing—such as teamwork, curiosity, critical thinking, authenticity, and agility—as vital skills for those aiming to maintain a competitive edge.
Key Topics of Discussion:
• The emergence of multidisciplinary marketing: integrating strategy, creativity, analytics, and technological expertise
• Navigating new channels: from immersive experiences to niche communities
• Developing marketing teams that are flexible, data-driven, and oriented towards the future
• Crafting content and campaigns that meet evolving audience expectations
• Reevaluating traditional funnels in favour of more dynamic customer journeys